METHOD

Lean UX

ROLE

UX/UI Designer

TIME

2 weeks (15 days)

YEAR

2021

METHOD                   ROLE

Lean UX                      UX/UI Designer

TIME                                YEAR

2 wees (15 days)              2021

Context

We evolve towards the sustainability and we care about a healthy eating and a fairer and closer trade. More and more people are taking nutritional alternatives, take care of their health, listening to their bodies and bet on eating in a way that not only takes care about their body, but also the environment.

Research and insights

As it’s a methodology –Lean UX- in which we seek to bring a product to the market (“fail sooner, fail cheaply”), a full-fledged brainstorming was unleashed. From this, the three pillars of the product emerged: the technology of the reading microchip, the app to visualize the values captured by the microchip and the sustainable suppliers community.

Bion is committed to an evolution to the sustainable and healthy food, always with the support of new technologies

  • With the App, the users are able to know and keep track of their nutritional values, get food recommendations and check the evolution of their nutritional history.
  • With its trend towards the proximity trade, it promotes the creation of sustainable trade networks and encourages local producers, suppliers and business to commit to a shift towards sustainability.

Bion is committed to an evolution to the sustainable and healthy food, always with the support of new technologies

  • With the App, the users are able to know and keep track of their nutritional values, get food recommendations and check the evolution of their nutritional history.
  • With its trend towards the proximity trade, it promotes the creation of sustainable trade networks and encourages local producers, suppliers and business to commit to a shift towards sustainability.
Research and insights

As it’s a methodology –Lean UX- in which we seek to bring a product to the market (“fail sooner, fail cheaply”), a full-fledged brainstorming was unleashed. From this, the three pillars of the product emerged: the technology of the reading microchip, the app to visualize the values captured by the microchip and the sustainable suppliers community.

Solutions: wireframes and final solution

Since it is a project with two digital products (a landing page and an App), it is necessary to create the structures of each element separately. And in the case of the landing page, we must define the break-points of the different devices in which it will be displayed the product.

  • The landing page is a one page in which the sections are clearly displayed, in desktop and mobile versions, and the do not involve a long scroll for the users.
  • The App follows the landing page colour and font styles. It is divided into a series of screens that allow the user to know everything related to their health and nutritional values.
Solución: wireframes y producto final

Since it is a project with two digital products (a landing page and an App), it is necessary to create the structures of each element separately. And in the case of the landing page, we must define the break-points of the different devices in which it will be displayed the product.

  • The landing page is a one page in which the sections are clearly displayed, in desktop and mobile versions, and the do not involve a long scroll for the users.
  • The App follows the landing page colour and font styles. It is divided into a series of screens that allow the user to know everything related to their health and nutritional values.

Visita la web para más información

Flow: management of nutritional values, recommended recipes and ordering

Developed flows for the App and Landing Page

you can visit my Medium to know more about this project